Author Archives: John Arnott
Give a Testimonial, Get a Backlink
While Google is constantly tweaking the algorithm it uses to rank websites, backlinks remain one of the most influential factors (AKA signals) in its formula. Websites that invest the necessary resources into creating authoritative, quality backlinks will reap the benefits of higher Google rankings. It’s just that simple. Today, we’re going to reveal a lesser-known […]read more
How Many Backlinks Should I Create at Once?
Should you create one or one hundred backlinks at once? This is a question many Internet marketers and online entrepreneurs ask themselves. It’s no secret that Google, Bing, Yahoo and even the smaller search engines use backlinks to determine where and how websites rank. If a website has a lot backlinks from authoritative sources that […]read more
The Do’s and Don’ts of Building Backlinks
While search engines are constantly updating the algorithms they use to rank websites, the single most important factor is backlinks. Websites with backlinks from authoritative, relevant sources will rank higher than similar websites with few-to-no quality backlinks. Of course, you’ll want to follow some simple tips to ensure your link-building strategy has a positive effect […]read more
Should I Pay For Backlinks?
Google uses hundreds of different signal to determine where and how a website ranks. Due to the complexity of its ranking algorithm, it’s virtually impossible to know exactly how to rank a specific website for a specific keyword. However, the general consensus is that backlinks hold a great deal of influence in a site’s ranking, […]read more
How To Perform a Backlink Audit
When was the last time you performed an internal audit of your website’s baclinks? When you’re busy creating new content, managing visitor comments, and promoting your website in general, it’s easy to overlook something as simple as a backlink audit. Unfortunately, however, this type of neglect can have disastrous consequences if low-quality links are allowed […]read more
4 Signs of a ‘Quality’ Backlink
Backlinks remain one of the most influential factors in determining where and how a website ranks in the search results. But not all backlinks are created equal, which is why it’s important to analyze your sources beforehand. High Google PageRank It may not yield quite as much influence as it once did, but PageRank is […]read more
Rules To Follow When Adding External Links To Your Site
External links are a great way to show Google and your visitors that your website isn’t a one-way street. Whether your site revolves around e-commerce sales, lead generation, newsletter signups, etc., you should include links to other relevant sources. Doing so will almost certainly prove beneficial in boosting your rankings while encouraging visitors to come […]read more
What Is TrustRank? And How Do I Improve It?
Nearly every webmaster has heard of Google’s PageRank metric before. Long story short, Google gives each page a 0-10 PageRank based on a number of different factors. However, a lesser-known metric that’s often overlooked is TrustRank, which we’re going to discuss further in this blog post. TrustRank follows in the footsteps of PageRank, with its […]read more
The Importance of Building Backlinks
Even in the wake of major ranking algorithm updates like Panda and Penguin, backlinks remain one of the most influential elements in determining where and how a website ranks. If you’re looking to attract organic, non-paid traffic through Google, Bing and Yahoo, you’ll need to build backlinks. It’s just that simple. Don’t Just Assume Google […]read more