Author Archives: Link Builder
How to Review a Site for Linking Potential?
When evaluating whether you want a link from a site, you can do a subjective review to help make the decision. Here are a series of steps to take. All are subjective, but they can provide guidance. It’s OK to continue even if a criteria isn’t met, but to note it. We are looking for overall […]read more
What is a Natural Link?
In the simplest sense, a natural link is a hyperlink from one article to another where the secondary article provides more details that benefit the reader of the first. The hyperlink can be to a definition, an authority to strengthen a point, a trusted seller in the case of a product or any other type […]read more
Natural Link Matchmaking
Here we are … spammy links are bad! But, now more than ever links from authority sites on related topics are critical to getting visible. We work with hundreds of sites helping to build authority through relevant back links. While challenging, once there are enough sites with common topics, there are many opportunities to link […]read more
Directories – Good or Bad?
There are so many directories. Most of these suck! Many of these provide zero value to the web. Why would someone use one? There are no signals of quality. Look at Yahoo, DMOZ, etc. These were once strong. Now, Yahoo’s directory is invisible to the user. The collaborative model at DMOZ was a fine vision, […]read more
Are Link Building Queries Important?
I often get this question. Are link building queries important. The simple answer is … Yes!!! Link building queries are the most important thing you need to know as a link builder. As a link builder it is your responsibility to learn every advanced search parameter and know how to combine them together to extract […]read more
Link Removal Tools
Google has gotten really picky about inbound link quality. These are recognized by google and published in Webmaster tools as “unnatural links”. We have moved 180 degrees, once there we companies that only focus on adding links of varying quality. Now there are organizations and third party tools that will assist with the link cleanup […]read more
Is guest blogging a waste of time?
Guest blogging is not a waste of time, however, the caliber and credibility of the site hosting your guest blog is key to the value. Run a backlink profile of the site that you wish to submit a guest blog. If they have spammy backlinks, do you really want to work with them? Look at […]read more
I hear reciprocal links are OK. Is this true?
Reciprocal links were once the thing to do at the turn of the century. Many feel a reciprocal link negates the value. This does not seem to be the case. One cannot say all reciprocal links are bad. For example if the New York Times interviewed me and linked to this site, I most certainly […]read more
Webmaster Tools – How do I remove a penalty?
If Google Webmaster Tools says that your site has been penalized, there are some actions to take. Unfortunately, not every penalty can be removed. Not every site will recover from a penalty. If you had a good site with quality linking that historically was “natural”, but during a period of time went spammy, then there […]read more
Directories – Is paying for a manual review bad?
If a directory charges a fee to do a manual review and the directory is relevant to your sites topic, pay the fee. This is a business decision, not a search decision. Yes, you are spending money for a link on a web page. But that page is a relevant directory. There are paid directories […]read more