Why You Should Avoid Black-Hat Link Building Tactics
- Aug
- 12
It’s no secret that backlinks play an important role in where and how a website ranks in the search engines. While Google, Bing and Yahoo all used advanced ranking algorithms that look for hundreds of ranking “signals,” backlinks remain one of the most influential. But there’s a certain type of link-building tactic that you’ll want […]
read moreBeware: These Link-Building Tactics May Harm Your Rankings
- Jul
- 29
Few elements hold as much influence over a site’s search ranking as backlinks. Since the dawn of the Internet, search engines have relied on backlinks to help determine where and how to rank websites. But this doesn’t necessarily mean that all backlinks are good. On the contrary, some may have a negative impact on your […]
read moreReciprocal Linkbuilding: What You Should Know
- Jul
- 07
Reciprocal links offer a quick and effective way for webmasters to generate backlinks. As the name suggests, it involves creating an unofficial partnership with another webmaster in which you create a link pointing to his or her website, and they create a link pointing to yours. This practice may seem harmless enough on the surface, […]
read moreCrafting Content That Attracts Backlinks
- Jul
- 02
It’s no secret that the quantity and relevancy of a site’s backlinks play an important role in its search ranking. Unfortunately, though, many webmasters assume the best approach to optimizing their site for a higher search ranking is to churn out as many links as possible. This tactic may yield some initial traffic, but it’s […]
read moreGive a Testimonial, Get a Backlink
- Jun
- 22
While Google is constantly tweaking the algorithm it uses to rank websites, backlinks remain one of the most influential factors (AKA signals) in its formula. Websites that invest the necessary resources into creating authoritative, quality backlinks will reap the benefits of higher Google rankings. It’s just that simple. Today, we’re going to reveal a lesser-known […]
read moreThe Do’s and Don’ts of Building Backlinks
- Jun
- 10
While search engines are constantly updating the algorithms they use to rank websites, the single most important factor is backlinks. Websites with backlinks from authoritative, relevant sources will rank higher than similar websites with few-to-no quality backlinks. Of course, you’ll want to follow some simple tips to ensure your link-building strategy has a positive effect […]
read moreShould I Pay For Backlinks?
- Jun
- 03
Google uses hundreds of different signal to determine where and how a website ranks. Due to the complexity of its ranking algorithm, it’s virtually impossible to know exactly how to rank a specific website for a specific keyword. However, the general consensus is that backlinks hold a great deal of influence in a site’s ranking, […]
read moreHow To Perform a Backlink Audit
- May
- 28
When was the last time you performed an internal audit of your website’s baclinks? When you’re busy creating new content, managing visitor comments, and promoting your website in general, it’s easy to overlook something as simple as a backlink audit. Unfortunately, however, this type of neglect can have disastrous consequences if low-quality links are allowed […]
read more4 Signs of a ‘Quality’ Backlink
- May
- 20
Backlinks remain one of the most influential factors in determining where and how a website ranks in the search results. But not all backlinks are created equal, which is why it’s important to analyze your sources beforehand. High Google PageRank It may not yield quite as much influence as it once did, but PageRank is […]
read moreWhat Is TrustRank? And How Do I Improve It?
- May
- 05
Nearly every webmaster has heard of Google’s PageRank metric before. Long story short, Google gives each page a 0-10 PageRank based on a number of different factors. However, a lesser-known metric that’s often overlooked is TrustRank, which we’re going to discuss further in this blog post. TrustRank follows in the footsteps of PageRank, with its […]
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