How to Create Content that Attracts Backlinks

magnet holding up paperclips to illustrate magnetic content

If you keep up with our blog here at, you are probably well aware of the importance of building backlinks. Google, Bing and Yahoo all use backlinks to determine where and how a website should rank. This leaves many webmasters to believe that it’s OK to purchase backlinks in an effort to raise their […]

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Internal Linking: Best Practices to Follow


When you’re busy writing articles and crafting new content for your website, it’s easy to overlook the importance of internal links. Besides, what value (if any) do internal links really offer? Well, when used correctly, they can prove beneficial for both usability and SEO purposes. In order to take full advantage of them, there are […]

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Do Social Media Links Offer any SEO Value?

social media link building graphic

Backlinks remain one of the most influential factors that affect a website’s search ranking. If a website has a high number of backlinks from relevant, authoritative sources, it will naturally rank higher than a similar website with few-to-no backlinks. But how does Google view backlinks created through social media? Do they offer any real benefit […]

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Help! My Website Has ‘Bad’ Backlinks


Backlinks play an important role in where and how websites rank in the search engines. Websites with backlinks from authoritative, relevant sources will naturally rank higher than websites with few-to-no backlinks. But it’s not just the quantity of backlinks that affect a website’s ranking. It’s also their relevancy and overall quality. If your website has […]

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Smart Link Building Tactics and Techniques

Man holding a lightbulb

Design Feedback This is one of the lesser-known methods for attracting backlinks. It involves submitting your website, logo, banner or some other “design element” to a feedback website, at which point users will share their comments about it. There are several different feedback websites that fall under this category, the most popular being Just […]

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Link Building Myths and Misconceptions

Think you know everything there is to know about link building? Think again. This dynamic, ever-changing field is riddled with misinformation, leading many webmasters down the wrong path. In an effort to separate the fact from the fiction, we’re going to debunk some of the most common link-building myths. Link Building Is For Spammers While […]

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Google Advises Against Manual Link Building

It’s no secret that backlinks play a key role in where and how a website ranks in the search engines. Websites with a large number of backlinks from relevant, authoritative sources will reap the benefits of higher search rankings. It’s just that simple. But a recent statement made by Google’s John Mueller is causing some […]

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Reciprocal Linkbuilding: What You Should Know

Reciprocal links offer a quick and effective way for webmasters to generate backlinks. As the name suggests, it involves creating an unofficial partnership with another webmaster in which you create a link pointing to his or her website, and they create a link pointing to yours. This practice may seem harmless enough on the surface, […]

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The Do’s and Don’ts of Building Backlinks

While search engines are constantly updating the algorithms they use to rank websites, the single most important factor is backlinks. Websites with backlinks from authoritative, relevant sources will rank higher than similar websites with few-to-no quality backlinks. Of course, you’ll want to follow some simple tips to ensure your link-building strategy has a positive effect […]

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The Importance of Building Backlinks

chain made of links

Even in the wake of major ranking algorithm updates like Panda and Penguin, backlinks remain one of the most influential elements in determining where and how a website ranks. If you’re looking to attract organic, non-paid traffic through Google, Bing and Yahoo, you’ll need to build backlinks. It’s just that simple. Don’t Just Assume Google […]

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