Building Links In a Post-Penguin World
- Apr
- 09
Ever since Google first rolled out its infamous Penguin update in 2012, webmasters have been hesitant to build backlinks to their site, fearing it could hurt their search rankings. Backlinks are a prime ranking signal used by search engines, but not all backlinks are beneficial. Google uses Penguin to devalue rankings of websites that violate […]
read moreGolden Rules To Follow When Building Backlinks
- Feb
- 20
It’s no secret that backlinks play a key role in a website’s search ranking. Websites with high-quality backlinks from relevant, authoritative sources will naturally rank higher their competitors. But Don’t Pay For Backlinks Why shouldn’t you pay for backlinks? Google has stated time and time again that buying backlinks is a against its Webmaster Code […]
read moreLink Building Is Sweat and Creativity, Says Matt Cutts
- Feb
- 09
As last year’s Search Marketing Expo (SMX) Advanced, Google’s own Matt Cutts answered some questions during a live Q&A, some of which focused on link building. Whether you’re building your first website or your hundredth, you should pay close attention to what Cutts has to say. Cutts, head of Google’s Webspam team, said that link […]
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Recent Posts
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Blog Commenting For Backlinks: Does It Still Work?
With all of the recent Panda, Penguin and Hummingbird updates Google’s made to its search ranking algorithm, webmasters have become increasingly hesitant to build backlinks. If a particular link-building technique is viewed as spammy or unnatural, it could have a negative effect on the linked website by lowering its search ranking. So, is blog commenting […]
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