The Anatomy of a Great Backlink

Posted by John Arnott
Posted in web search

While the concept behind backlinking is the same as it has always been, the practice of actually creating these links is a little bit different. In general, the current trend in SEO leans heavily toward authoritative sites written by experts, and backlinking practices reflect this. A few years ago, a good backlink existed inside the […]

Posted by John Arnott
Posted in databases, Natural Links

When an article is published to a blog, it is stored in our database as an link target. Associated with this article is a single keyphrase and a group of categories. While the keyphrase is provided by the author, the categories are identified by our tools to consistently apply a taxonomy to an article based […]

Posted by Link Builder
Posted in Natural Links, web search

Here we are … spammy links are bad! But, now more than ever links from authority sites on related topics are critical to getting visible. We work with hundreds of sites helping to build authority through relevant back links. While challenging, once there are enough sites with common topics, there are many opportunities to link […]

Posted by Link Builder
Posted in Link Building

Google has gotten really picky about inbound link quality. These are recognized by google and published in Webmaster tools as “unnatural links”. We have moved 180 degrees, once there we companies that only focus on adding links of varying quality. Now there are organizations and third party tools that will assist with the link cleanup […]

Posted by Link Builder
Posted in Link Building, web search

Reciprocal links were once the thing to do at the turn of the century. Many feel a reciprocal link negates the value. This does not seem to be the case. One cannot say all reciprocal links are bad. For example if the New York Times interviewed me and linked to this site, I most certainly […]

Posted by John Arnott
Posted in Link Building

The age of search engine optimization is moving from the wild, wild, west where the one with the most keywords stuffed into meta tags won to an era where human readable content that adds value overall is the winner. That being said, assigning authority to this human-readable content is Googles mission. Google attempts to return […]

The Anatomy of a Great Backlink

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