How Does Google Define a ‘Paid’ Link?

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You don’t have to be a professional search marketing expert to know that Google frowns upon paid links. When a webmaster buys a link, it’s considered to a violation of Google’s terms and conditions; thus, the offending website may receive a rankings penalty as a result. But the line between natural and paid links isn’t […]

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Should I Pay For Backlinks?

Google uses hundreds of different signal to determine where and how a website ranks. Due to the complexity of its ranking algorithm, it’s virtually impossible to know exactly how to rank a specific website for a specific keyword. However, the general consensus is that backlinks hold a great deal of influence in a site’s ranking, […]

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