Guest Blogging For Backlinks: Does It Still Work?

In the wake of Google’s infamous Panda and Penguin updates, more and more webmasters are looking towards safe, whitehat link-building techniques. One such technique that remains an effective way to drive direct traffic while subsequently building backlinks is guest blogging. What Is Guest Blogging? Guest blogging refers to the process of creating and publishing a […]

read more

Golden Rules To Follow When Building Backlinks

It’s no secret that backlinks play a key role in a website’s search ranking. Websites with high-quality backlinks from relevant, authoritative sources will naturally rank higher their competitors. But Don’t Pay For Backlinks Why shouldn’t you pay for backlinks? Google has stated time and time again that buying backlinks is a against its Webmaster Code […]

read more

How to Review a Site for Linking Potential?

When evaluating whether you want a link from a site, you can do a subjective review to help make the decision. Here are a series of steps to take. All are subjective, but they can provide guidance. It’s OK to continue even if a criteria isn’t met, but to note it. We are looking for overall […]

read more

Link Building Is Sweat and Creativity, Says Matt Cutts

As last year’s Search Marketing Expo (SMX) Advanced, Google’s own Matt Cutts answered some questions during a live Q&A, some of which focused on link building. Whether you’re building your first website or your hundredth, you should pay close attention to what Cutts has to say. Cutts, head of Google’s Webspam team, said that link […]

read more

Generate Backlinks Through ‘Mentions’ of Your Brand Name

It’s no secret that backlinks play a critical role in determining where and how a website ranks in the search results. Search engines uses hundreds of different factors in their ranking algorithm, including load times, domain age, and backlink relevancy/quality. But how are you supposed to build backlinks without getting caught in the crossfire of […]

read more