The Importance of Building Backlinks
- Apr
- 30
- Posted by John Arnott
- Posted in advertising, Link Building, marketing, Natural Links, SEO, web search

Even in the wake of major ranking algorithm updates like Panda and Penguin, backlinks remain one of the most influential elements in determining where and how a website ranks. If you’re looking to attract organic, non-paid traffic through Google, Bing and Yahoo, you’ll need to build backlinks. It’s just that simple. Don’t Just Assume Google […]
read moreSafe Backlink Building Ideas
- Apr
- 22
- Posted by John Arnott
- Posted in Link Building, Natural Links, social network, web search
- 3

Ask any seasoned webmaster and they’ll agree: backlinks are the single most influential factor in determining where and how a website ranks. If you invest your time and energy into building high-quality, relevant backlinks, you’ll reap the rewards of a higher search ranking. It’s just that simple. But where can you find safe sources of […]
read moreDofollow vs Nofollow Links: What’s The Difference?
- Apr
- 15
- Posted by John Arnott
- Posted in Link Building, Natural Links, web search
- 3

Backlinks, links from outside sites linking to your site, are typically broken down into one of two different categories: “dofollow” or “nofollow.” While most Internet users are completely oblivious to the type of links they see and click, it’s important for webmasters to take notice. If part of your SEO strategy involves link building (which […]
read moreBuilding Links In a Post-Penguin World
- Apr
- 09
- Posted by John Arnott
- Posted in advertising, Link Building, marketing, Natural Links, SEO, web search
- 3

Ever since Google first rolled out its infamous Penguin update in 2012, webmasters have been hesitant to build backlinks to their site, fearing it could hurt their search rankings. Backlinks are a prime ranking signal used by search engines, but not all backlinks are beneficial. Google uses Penguin to devalue rankings of websites that violate […]
read moreWhite-Hat vs Black-Hat Links: What’s The Difference?
- Apr
- 01
- Posted by John Arnott
- Posted in Link Building, Traffic, web search
- 3

Links are typically categorized as either white-hat or black-hat, depending on their context and manner in which they are used. The term “white-hat” refers to links that abide by the search engine’s quality standards, whereas “black-hat” links are links that violate one or more of these standards. Black-Hat So, what are some examples of black-hat […]
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