How To Perform a Backlink Audit
- May
- 28
- Posted by John Arnott
- Posted in Link Building, Natural Links, web search
- 3

When was the last time you performed an internal audit of your website’s baclinks? When you’re busy creating new content, managing visitor comments, and promoting your website in general, it’s easy to overlook something as simple as a backlink audit. Unfortunately, however, this type of neglect can have disastrous consequences if low-quality links are allowed […]
read more4 Signs of a ‘Quality’ Backlink
- May
- 20
- Posted by John Arnott
- Posted in internet technology, Link Building, Natural Links, web search
- 3

Backlinks remain one of the most influential factors in determining where and how a website ranks in the search results. But not all backlinks are created equal, which is why it’s important to analyze your sources beforehand. High Google PageRank It may not yield quite as much influence as it once did, but PageRank is […]
read moreRules To Follow When Adding External Links To Your Site
- May
- 13
- Posted by John Arnott
- Posted in Natural Links, SEO
- 2

External links are a great way to show Google and your visitors that your website isn’t a one-way street. Whether your site revolves around e-commerce sales, lead generation, newsletter signups, etc., you should include links to other relevant sources. Doing so will almost certainly prove beneficial in boosting your rankings while encouraging visitors to come […]
read moreWhat Is TrustRank? And How Do I Improve It?
- May
- 05
- Posted by John Arnott
- Posted in advertising and marketing, Link Building, Natural Links, web search

Nearly every webmaster has heard of Google’s PageRank metric before. Long story short, Google gives each page a 0-10 PageRank based on a number of different factors. However, a lesser-known metric that’s often overlooked is TrustRank, which we’re going to discuss further in this blog post. TrustRank follows in the footsteps of PageRank, with its […]
read moreGet More Traffic in 2015 – FREE eBook!
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