Beware: These Link-Building Tactics May Harm Your Rankings
- Jul
- 29
- Posted by John Arnott
- Posted in Link Building, Natural Links, web search
- 3

Few elements hold as much influence over a site’s search ranking as backlinks. Since the dawn of the Internet, search engines have relied on backlinks to help determine where and how to rank websites. But this doesn’t necessarily mean that all backlinks are good. On the contrary, some may have a negative impact on your […]
read moreLink Building Myths and Misconceptions
- Jul
- 21
- Posted by John Arnott
- Posted in advertising and marketing, web search
- 3

Think you know everything there is to know about link building? Think again. This dynamic, ever-changing field is riddled with misinformation, leading many webmasters down the wrong path. In an effort to separate the fact from the fiction, we’re going to debunk some of the most common link-building myths. Link Building Is For Spammers While […]
read moreGoogle Advises Against Manual Link Building
- Jul
- 14
- Posted by John Arnott
- Posted in advertising, marketing, Natural Links, web search
- 3

It’s no secret that backlinks play a key role in where and how a website ranks in the search engines. Websites with a large number of backlinks from relevant, authoritative sources will reap the benefits of higher search rankings. It’s just that simple. But a recent statement made by Google’s John Mueller is causing some […]
read moreReciprocal Linkbuilding: What You Should Know
- Jul
- 07
- Posted by John Arnott
- Posted in Link Building, Natural Links, Traffic, web search
- 3

Reciprocal links offer a quick and effective way for webmasters to generate backlinks. As the name suggests, it involves creating an unofficial partnership with another webmaster in which you create a link pointing to his or her website, and they create a link pointing to yours. This practice may seem harmless enough on the surface, […]
read moreCrafting Content That Attracts Backlinks
- Jul
- 02
- Posted by John Arnott
- Posted in Link Building, Natural Links, web search
- 3

It’s no secret that the quantity and relevancy of a site’s backlinks play an important role in its search ranking. Unfortunately, though, many webmasters assume the best approach to optimizing their site for a higher search ranking is to churn out as many links as possible. This tactic may yield some initial traffic, but it’s […]
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