Beware: These Link-Building Tactics May Harm Your Rankings

Crossing chain links

Few elements hold as much influence over a site’s search ranking as backlinks. Since the dawn of the Internet, search engines have relied on backlinks to help determine where and how to rank websites. But this doesn’t necessarily mean that all backlinks are good. On the contrary, some may have a negative impact on your […]

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Link Building Myths and Misconceptions

Think you know everything there is to know about link building? Think again. This dynamic, ever-changing field is riddled with misinformation, leading many webmasters down the wrong path. In an effort to separate the fact from the fiction, we’re going to debunk some of the most common link-building myths. Link Building Is For Spammers While […]

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Google Advises Against Manual Link Building

It’s no secret that backlinks play a key role in where and how a website ranks in the search engines. Websites with a large number of backlinks from relevant, authoritative sources will reap the benefits of higher search rankings. It’s just that simple. But a recent statement made by Google’s John Mueller is causing some […]

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Reciprocal Linkbuilding: What You Should Know

Reciprocal links offer a quick and effective way for webmasters to generate backlinks. As the name suggests, it involves creating an unofficial partnership with another webmaster in which you create a link pointing to his or her website, and they create a link pointing to yours. This practice may seem harmless enough on the surface, […]

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Crafting Content That Attracts Backlinks

seolinkingbuilding

It’s no secret that the quantity and relevancy of a site’s backlinks play an important role in its search ranking. Unfortunately, though, many webmasters assume the best approach to optimizing their site for a higher search ranking is to churn out as many links as possible. This tactic may yield some initial traffic, but it’s […]

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