How Does Google Define a ‘Paid’ Link?

Posted by John Arnott
Posted in Link Building, Natural Links, web search
3

You don’t have to be a professional search marketing expert to know that Google frowns upon paid links. When a webmaster buys a link, it’s considered to a violation of Google’s terms and conditions; thus, the offending website may receive a rankings penalty as a result. But the line between natural and paid links isn’t […]

Posted by John Arnott
Posted in advertising, marketing, Natural Links
3

Backlinks play an important role in where and how websites rank in the search engines. Websites with backlinks from authoritative, relevant sources will naturally rank higher than websites with few-to-no backlinks. But it’s not just the quantity of backlinks that affect a website’s ranking. It’s also their relevancy and overall quality. If your website has […]

Posted by John Arnott
Posted in Link Building, web search
3

It’s no secret that backlinks play an important role in where and how a website ranks in the search engines. While Google, Bing and Yahoo all used advanced ranking algorithms that look for hundreds of ranking “signals,” backlinks remain one of the most influential. But there’s a certain type of link-building tactic that you’ll want […]

Posted by John Arnott
Posted in advertising, marketing, Natural Links, web search
3

Design Feedback This is one of the lesser-known methods for attracting backlinks. It involves submitting your website, logo, banner or some other “design element” to a feedback website, at which point users will share their comments about it. There are several different feedback websites that fall under this category, the most popular being ConceptFeedback.com. Just […]

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