What is a Backlink, Anyway?
A backlink is, simply, a link placed on one page that leads back to a specific website. These links help to draw new visitors to the site in two ways. First, any visitor who finds a link and clicks it will be taken to the site. This directly boosts the site’s traffic. Second, backlinks act as “votes” or endorsements in the eyes of search engines. Linked sites are viewed as being more authoritative and valuable. This means that sites with backlinks will rank more highly in search engine results than sites without backlinks.
In fact, acquiring the right kind of links is one of the most important parts of search engine optimization as there is nothing that will boost your site’s rank as quickly as a smart backlinking strategy. A poor backlinking strategy, however, will greatly harm your site. This is why it’s so important to understand the principles of SEO before crafting any links to your site.