This guide has focused on “white hat” SEO practices for growing website traffic and building page rank naturally. This is not just because white hat SEO is the more honest approach: It’s also because it has the most longevity. The reality is that no one can guarantee what the future holds for websites. As technology continues to evolve, search engines will modify their approach to meet the demands of increasingly savvy consumers. Today, social media reigns supreme. Tomorrow, it could be something totally new. I : High-quality content that meets the needs and demands of its users will always rank more highly than anything else. By understanding how search engines work and striving to use the best practices laid out in their guidelines, you can stay on top of any changes and continue to enjoy good SEO. Although it’s impossible to say for certain what might happen in the future, it is safe to say that the most successful site owners will be those who are adaptable and willing to change their approach to keep their sites competitive. This is an ongoing process requiring research and attentiveness. SEO isn’t something you can do once and walk away; it’s something that must be reviewed and refined over time to ensure it’s always generating the results you want. My hope is that this guide has given you the essentials you need to create excellent content and build a web of links that will boost its page rank and draw visitors to your site. From here, the rest is in your hands.
