How does link matchmaking work?

When an article is published to a blog, it is stored in our database as an link target.  Associated with this article is a single keyphrase and a group of categories.  While the keyphrase is provided by the author, the categories are identified by our tools to consistently apply a taxonomy to an article based […]

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What is a Natural Link?

In the simplest sense, a natural link is a hyperlink from one article to another where the secondary article provides more details that benefit the reader of the first.  The hyperlink can be to a definition, an authority to strengthen a point, a trusted seller in the case of a product or any other type […]

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Natural Link Matchmaking

Here we are … spammy links are bad!  But, now more than ever links from authority sites on related topics are critical to getting visible. We work with hundreds of sites helping to build authority through relevant back links.  While challenging, once there are enough sites with common topics, there are many opportunities to link […]

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