What Is TrustRank? And How Do I Improve It?

Nearly every webmaster has heard of Google’s PageRank metric before. Long story short, Google gives each page a 0-10 PageRank based on a number of different factors. However, a lesser-known metric that’s often overlooked is TrustRank, which we’re going to discuss further in this blog post. TrustRank follows in the footsteps of PageRank, with its […]

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Generate Backlinks Through ‘Mentions’ of Your Brand Name

It’s no secret that backlinks play a critical role in determining where and how a website ranks in the search results. Search engines uses hundreds of different factors in their ranking algorithm, including load times, domain age, and backlink relevancy/quality. But how are you supposed to build backlinks without getting caught in the crossfire of […]

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Building Backlinks Safely and Naturally

Now that we’ve looked at the way Google’s search algorithms have changed and seen what type of content is rewarded, you may be wondering how you can safely build your page’s search rank. If you’ve lost rank due to over-optimization or are starting anew, you’ll want to focus on creating excellent content and building high-quality […]

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Authority: The New Standard of Quality

Before you begin trying to boost your visibility by using backlinks, you need to stop and ask yourself why your website deserves to rank highly in a Google search. Does your site offer something of value that no one else is offering? If the answer to that is “no,” then no amount of backlinking will […]

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