Help! My Website Has ‘Bad’ Backlinks


Backlinks play an important role in where and how websites rank in the search engines. Websites with backlinks from authoritative, relevant sources will naturally rank higher than websites with few-to-no backlinks. But it’s not just the quantity of backlinks that affect a website’s ranking. It’s also their relevancy and overall quality. If your website has […]

read more

Smart Link Building Tactics and Techniques

Man holding a lightbulb

Design Feedback This is one of the lesser-known methods for attracting backlinks. It involves submitting your website, logo, banner or some other “design element” to a feedback website, at which point users will share their comments about it. There are several different feedback websites that fall under this category, the most popular being Just […]

read more

Beware: These Link-Building Tactics May Harm Your Rankings

Crossing chain links

Few elements hold as much influence over a site’s search ranking as backlinks. Since the dawn of the Internet, search engines have relied on backlinks to help determine where and how to rank websites. But this doesn’t necessarily mean that all backlinks are good. On the contrary, some may have a negative impact on your […]

read more

Google Advises Against Manual Link Building

It’s no secret that backlinks play a key role in where and how a website ranks in the search engines. Websites with a large number of backlinks from relevant, authoritative sources will reap the benefits of higher search rankings. It’s just that simple. But a recent statement made by Google’s John Mueller is causing some […]

read more

Reciprocal Linkbuilding: What You Should Know

Reciprocal links offer a quick and effective way for webmasters to generate backlinks. As the name suggests, it involves creating an unofficial partnership with another webmaster in which you create a link pointing to his or her website, and they create a link pointing to yours. This practice may seem harmless enough on the surface, […]

read more

Crafting Content That Attracts Backlinks


It’s no secret that the quantity and relevancy of a site’s backlinks play an important role in its search ranking. Unfortunately, though, many webmasters assume the best approach to optimizing their site for a higher search ranking is to churn out as many links as possible. This tactic may yield some initial traffic, but it’s […]

read more

Give a Testimonial, Get a Backlink

While Google is constantly tweaking the algorithm it uses to rank websites, backlinks remain one of the most influential factors (AKA signals) in its formula. Websites that invest the necessary resources into creating authoritative, quality backlinks will reap the benefits of higher Google rankings. It’s just that simple. Today, we’re going to reveal a lesser-known […]

read more

The Do’s and Don’ts of Building Backlinks

While search engines are constantly updating the algorithms they use to rank websites, the single most important factor is backlinks. Websites with backlinks from authoritative, relevant sources will rank higher than similar websites with few-to-no quality backlinks. Of course, you’ll want to follow some simple tips to ensure your link-building strategy has a positive effect […]

read more

Should I Pay For Backlinks?

Google uses hundreds of different signal to determine where and how a website ranks. Due to the complexity of its ranking algorithm, it’s virtually impossible to know exactly how to rank a specific website for a specific keyword. However, the general consensus is that backlinks hold a great deal of influence in a site’s ranking, […]

read more

How To Perform a Backlink Audit

When was the last time you performed an internal audit of your website’s baclinks? When you’re busy creating new content, managing visitor comments, and promoting your website in general, it’s easy to overlook something as simple as a backlink audit. Unfortunately, however, this type of neglect can have disastrous consequences if low-quality links are allowed […]

read more